Vodafone Office
A real office in a methacrylate box ten metres above the ground. For three weeks this was Waskman’s main studio in Bilbao and Madrid as a means for promoting new Vodafone services and products. The main objective of this 360° campaign was to visibly communicate the main benefits of the “Vodafone Office” product to the target market. In this case, the self-employed and small businesses with continuous communication control needs. It was also necessary to continue the product’s ATL campaign, based on the historic figure of Graham Bell and his relationship with the telephone. The methacrylate offices were situated over the large canvas of the front of a building in the centre of Bilbao and at the top of a special scaffold near the Castellana Avenue in Madrid. The transparent offices were only the tip of the iceberg though as the general campaign included all types of marketing and public relations actions: press events, street marketing, external actions, demos, a microsite, online streaming, a blog etc, the major success of which was the media continuously publishing the advertising campaign as news.
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