Video showing the technical and conceptual features of the Basque Pavilion at the Zaragoza 2008 International Exhibition. The Pavilion design, the interactive installations hosted in it, as well as this video has been completely developed and created by waskman.

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Waskman Experience, new advertising and marketing formats, is the title of the conference that waskman studios gave during “Hoy es Marketing 2008″, a well known event organized by Business and Marketing School (ESIC). The event deals with the latest trends in marketing and communications. Currently at its fifth edition, the latest trends in marketing and communication took place on April 17th at IFEMA in Madrid. And this year, for the first time, waskman participated discussing our experience in the advertising arena, particularly with regards to marketing below the line, brand experience, web 2.0 and currently successful new media formats. The conference was also hosted in Bilbao on April 24th.

We’ve just arrived from this project, called Retovodafone, which took up to the cities of Madrid, A Coruña, Bilbao and Barcelona. Exhausted but satisfied with the successful conclusion of this media adventure on the back of a heavy Kenworth truck which carried a big transparent cube. Inside the cube was the actor, interviewer and comedian Sergio Pazos, together with all the donated stuff collected from each city, whose final destination was the foundation Anar.
The huge amount of hours in front of the video mixer, the direct streaming process, the production’s tasks, to flick your eyes every morning in a different place after all-night driving, all those have stayed behind, even thought remains the satisfaction of finishing another project under good conditions. None of this could have been achieved without Cool-Lines agency, Irontec’s technical support system, the collaboration of Ian and Maria, the good willing of our waskman team and especially without the patience and the positive vibe and the way it gave to us Sergio.

Te cambiará la vida (It changes your live), is our latest advertising campaign produced for the well known German car-manufacturer Volkswagen, in particular for their young Polo model.
The spot in which two children’s tag names, Juan and Laura, are exchanged by a nurse when they are born was successfully broadcasted on the Internet; at the same time, there was an online advertising campaign. The spot was created by waskman for the advertising agency Tribal DDB.