Is it possible to have a video blog in any location? Can we make the promotion on the website flow using the natural dissemination process for blog news? These were the basic premises for creating a campaign that visibly presented Vodafone’s new products on the Internet: Vodafone Pack, comprising an USB modem and Dell notebook. Through the collaboration of some of Spain’s most well-known bloggers who accepted the challenge of uploading their daily posts from “impossible” locations and situations, a very important viral project was created. Posts written over 28 days, also included in videos, on a roller coaster, tens of metres underwater, in a hot air balloon, riding on a camel or in the middle of a go-kart competition were just some of the unusual locations which helped create this project based on Web 2.0 and whose promotional information was disseminated on more than 74.800 websites. www.elpostimposible.com
