Te cambiará la vida (It changes your live), is our latest advertising campaign produced for the well known German car-manufacturer Volkswagen, in particular for their young Polo model.
The spot in which two children’s tag names, Juan and Laura, are exchanged by a nurse when they are born was successfully broadcasted on the Internet; at the same time, there was an online advertising campaign. The spot was created by waskman for the advertising agency Tribal DDB.