Levi´s Antiform
We headed the most part of the production of the audio-visual elements in this event, made to introduce Levi’s Antiform jeans, whose campaign revolved around the concept of A mid Summer Night’s Dream and a certain Latin- US American aesthetics. In addition to the installation of a great screen for visuals and an atomized water screen on which projections and visual effects were launched, we deployed a great number of TFT which reacted to attending users and their stimulus. The ivy approached a Full Moon to you or an automobile got covered in flames roared its engines if you applied the suitable intensity by blowing on the screen. In other cases your reflection burst into suggestive and surreal images as if you were in a mirror fair or inside Freaks film by Tod Browning. This event was carried out very successfully in The Royal Factory of Carpets in Madrid.
