Design of the graphical image and style guide for an animation character which links its applications to its commercial spectrum. Pocoyo is an animated character thought to star in cartoon series which will generate an important product market. We provided the necessary designs for Pocoyo’s commercial application in diverse commercial formats. Packaging, repeat patterns, typographies, characters’ poses, colors ,etc. The style guide made by Waskman, gathers numerous diverse applications: product design, graphical design, toys and dolls, packaging, advertising, etc. It has a finish to it in rubber for the cover, showing its childlike nature.

www.zinkia.com

www.pocoyo.com

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