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	<title>Waskman Diseño</title>
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	<description>Waskman Diseño: Instalaciones interactivas, aplicaciones multimedia, eventos,...</description>
	<pubDate>Sat, 18 Feb 2012 21:12:30 +0000</pubDate>
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		<title>SprayScreen</title>
		<link>http://www.waskman.com/index.php/?p=981</link>
		<comments>http://www.waskman.com/index.php/?p=981#comments</comments>
		<pubDate>Wed, 12 May 2010 18:47:43 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>Proyectos</category>
	<category>Clientes</category>
	<category>Coverse</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=981</guid>
		<description><![CDATA[1. Escoje el color. 2. Define el grosor del trazo. y 3. Lánzate sobre el escaparate de la tienda y dibuja con total libertad lo que se te pase por la cabeza. De esta manera tan sencilla funciona la sorprendente instalación creada por waskman para promocionar la presencia de Converse en las nuevas tiendas Sportown [...]]]></description>
			<content:encoded><![CDATA[<p>1. Escoje el color. 2. Define el grosor del trazo. y 3. Lánzate sobre el escaparate de la tienda y dibuja con total libertad lo que se te pase por la cabeza. De esta manera tan sencilla funciona la sorprendente instalación creada por waskman para promocionar la presencia de Converse en las nuevas tiendas Sportown de El Corte Inglés. El público pudo pintar un grafitti y diseñar sus propias zapatillas, tan sólo con un rotulador modificado, sobre los escaparates de estas tiendas en Madrid, Palencia y Vitoria.</p>
<p>[See post to watch Flash video]</p>
</p>
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		<title>Díselo al Mundo</title>
		<link>http://www.waskman.com/index.php/?p=972</link>
		<comments>http://www.waskman.com/index.php/?p=972#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:20:37 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>Proyectos</category>
	<category>Clientes</category>
	<category>BestOf</category>
	<category>Vodafone</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=972</guid>
		<description><![CDATA[La acción Díselo al Mundo estuvo destinada al lanzamiento de Vodafone 360. Dado que el eje de este producto son las personas y las redes sociales, waskman desarrolló una acción donde los propios empleados de Vodafone se convirtieron en el cauce efectivo mediante el cual se mostraron los mensajes que los usuarios enviaron desde las [...]]]></description>
			<content:encoded><![CDATA[<p>La acción Díselo al Mundo estuvo destinada al lanzamiento de Vodafone 360. Dado que el eje de este producto son las personas y las redes sociales, waskman desarrolló una acción donde los propios empleados de Vodafone se convirtieron en el cauce efectivo mediante el cual se mostraron los mensajes que los usuarios enviaron desde las diferentes redes sociales. De este modo, fueron potenciados los valores de Vodafone 360: producto que funciona como un aglutinante de redes sociales cuyo epicentro son las propias personas que las componen.</p>
<p>En la acción participaron 600 trabajadores de la compañía que, vistiendo camisetas con letras, formaban las frases que los usuarios mandaban desde facebook, twitter, web o vía sms. Este alfabeto humano se dio cita frente al Santiago Bernabeu, en Madrid, y fue retransmitido en directo a través de Internet. Se recibieron más de 7.500 frases de los usuarios y más de 450 mensajes fueron recreados por los empleados de Vodafone en directo, emitidos vía streaming, fotografiados y subidos a Flickr, mientras cientos de otros se agolpaban en la web del evento llegados desde facebook, twitter, sms y la propia web del evento.</p>
<p>Puedes ver con detalle todos los entresijos de esta acción en el blog de Vodafone <a href="http://www.cookingideas.es/como-se-hizo-diselo-al-mundo-vodafone-20091027.html">www.cookingideas.es</a><br /><p><div id='navTotal'><div id='navVarL'><a href='javascript:cambiaFoto(101116, -1);'>&laquo;Prev</a> <a href='javascript:cambiaFoto(101116, 1);'>Next&raquo;</a> </div><div id='navVar'> <a href='javascript:cambiaFoto(101116, 0,0);' title=' '>1</a>  <a href='javascript:cambiaFoto(101116, 0,1);' title=' '>2</a>  <a href='javascript:cambiaFoto(101116, 0,2);' title=''>3</a>  <a href='javascript:cambiaFoto(101116, 0,3);' title=''>4</a>  <a href='javascript:cambiaFoto(101116, 0,4);' title=''>5</a>  <a href='javascript:cambiaFoto(101116, 0,5);' title=''>6</a>  <a href='javascript:cambiaFoto(101116, 0,6);' title=' '>7</a>  <a href='javascript:cambiaFoto(101116, 0,7);' title=''>8</a>  <a href='javascript:cambiaFoto(101116, 0,8);' title=' '>9</a>  <a href='javascript:cambiaFoto(101116, 0,9);' title=''>10</a> </div></div></p><script language='javascript' type='text/javascript'>
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<p>[See post to watch Flash video]</p>
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=972</wfw:commentRSS>
		</item>
		<item>
		<title>Locos por el Hipertexto</title>
		<link>http://www.waskman.com/index.php/?p=949</link>
		<comments>http://www.waskman.com/index.php/?p=949#comments</comments>
		<pubDate>Tue, 17 Nov 2009 17:15:58 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>News</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=949</guid>
		<description><![CDATA[Tres conferencias y una mesa redonda dieron forma al ciclo que, bajo el nombre de Locos por el Hipertexto: una mirada al diseño interactivo y procomún, giró entorno a la evolución de Internet y, más concretamente, de la web, desde aspectos vinculados al diseño interactivo, desarrollos hipertextuales y los contenidos multimedia. La conferencia denominada &#8220;Publicidad [...]]]></description>
			<content:encoded><![CDATA[<p>Tres conferencias y una mesa redonda dieron forma al ciclo que, bajo el nombre de Locos por el Hipertexto: una mirada al diseño interactivo y procomún, giró entorno a la evolución de Internet y, más concretamente, de la web, desde aspectos vinculados al diseño interactivo, desarrollos hipertextuales y los contenidos multimedia. La conferencia denominada &#8220;Publicidad &#038; Social Media&#8221;, fue llevada a cabo por el habitual conferenciante de waskman, Álvaro Rey.</p>
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			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=949</wfw:commentRSS>
		</item>
		<item>
		<title>Crazy about Hypertext</title>
		<link>http://www.waskman.com/index.php/?p=980</link>
		<comments>http://www.waskman.com/index.php/?p=980#comments</comments>
		<pubDate>Tue, 17 Nov 2009 09:47:04 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>News</category>
	<category>0_English</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=980</guid>
		<description><![CDATA[Crazy about Hypertext: a look into interactive and commons design” was an event made up of three conferences and a roundtable where the evolution of the Internet and, particularly, the web was analyzed. There were discussions about interactive design, hypertextual developments and multimedia contents. Our usual speaker, Álvaro Rey, gave the conference on “Advertising &#038; [...]]]></description>
			<content:encoded><![CDATA[<p>Crazy about Hypertext: a look into interactive and commons design” was an event made up of three conferences and a roundtable where the evolution of the Internet and, particularly, the web was analyzed. There were discussions about interactive design, hypertextual developments and multimedia contents. Our usual speaker, Álvaro Rey, gave the conference on “Advertising &#038; Social Media.</p>
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		<item>
		<title>The power of ideas</title>
		<link>http://www.waskman.com/index.php/?p=951</link>
		<comments>http://www.waskman.com/index.php/?p=951#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:22:37 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>News</category>
	<category>0_English</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=951</guid>
		<description><![CDATA[Waskman will participate in the ‘Creativity 361º’ conferences, using practical cases to present the studio&#8217;s latest work and projects. Organised by Editorial Indexbook, this day of conferences is designed as a meeting point where participants can learn, exchange information and see the latest trends in design and contemporary advertising. The meeting is on Friday, October [...]]]></description>
			<content:encoded><![CDATA[<p>Waskman will participate in the ‘Creativity 361º’ conferences, using practical cases to present the studio&#8217;s latest work and projects. Organised by Editorial Indexbook, this day of conferences is designed as a meeting point where participants can learn, exchange information and see the latest trends in design and contemporary advertising. The meeting is on Friday, October 23 in room N104 of IFEMA’s North Convention Centre (Madrid).</p>
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			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=951</wfw:commentRSS>
		</item>
		<item>
		<title>El poder de las ideas</title>
		<link>http://www.waskman.com/index.php/?p=946</link>
		<comments>http://www.waskman.com/index.php/?p=946#comments</comments>
		<pubDate>Mon, 21 Sep 2009 16:21:58 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>News</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=946</guid>
		<description><![CDATA[waskman participará en la jornada de conferencias Creatividad 361º presentando, mediante casos  prácticos, los últimos trabajos y proyectos del estudio. Organizada por la Editorial Indexbook, esta jornada de conferencias pretende ser un encuentro donde los participantes aprendan, intercambien información y se den cita las actuales tendencias del diseño y la publicidad contemporánea. La cita es [...]]]></description>
			<content:encoded><![CDATA[<p>waskman participará en la jornada de conferencias Creatividad 361º presentando, mediante casos  prácticos, los últimos trabajos y proyectos del estudio. Organizada por la Editorial Indexbook, esta jornada de conferencias pretende ser un encuentro donde los participantes aprendan, intercambien información y se den cita las actuales tendencias del diseño y la publicidad contemporánea. La cita es el viernes 23 de octubre en la sal N104 del Centro de Convenciones Norte del IFEMA (Madrid).</p>
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			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=946</wfw:commentRSS>
		</item>
		<item>
		<title>Beach in Madrid</title>
		<link>http://www.waskman.com/index.php/?p=973</link>
		<comments>http://www.waskman.com/index.php/?p=973#comments</comments>
		<pubDate>Wed, 05 Aug 2009 16:53:59 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>Clientes</category>
	<category>0_English</category>
	<category>Vodafone</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=973</guid>
		<description><![CDATA[A one thousand square metre beach appeared in the centre of Madrid overnight: 230 tonnes of sand and five containers transformed into small swimming pools so that hot and sweaty passers-by could have a refreshing dip, the work of Vodafone and Sony Ericsson and sponsorship of the El Niño clothing brand. This is not just [...]]]></description>
			<content:encoded><![CDATA[<p>A one thousand square metre beach appeared in the centre of Madrid overnight: 230 tonnes of sand and five containers transformed into small swimming pools so that hot and sweaty passers-by could have a refreshing dip, the work of Vodafone and Sony Ericsson and sponsorship of the El Niño clothing brand. This is not just the dream of some geek whose brain has been melted by the sun, but rather how Waskman devised the launch of the Sony Ericsson W350i mobile phone whose features were tested in situ. The famous Spanish tennis player Feliciano López was also involved in this attractive and naturally refreshing event giving it even more publicity.</p>
<p>[See post to watch Flash video]
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=973</wfw:commentRSS>
		</item>
		<item>
		<title>Playa en Madrid</title>
		<link>http://www.waskman.com/index.php/?p=944</link>
		<comments>http://www.waskman.com/index.php/?p=944#comments</comments>
		<pubDate>Wed, 05 Aug 2009 11:36:40 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>Proyectos</category>
	<category>Clientes</category>
	<category>Vodafone</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=944</guid>
		<description><![CDATA[De la noche a la mañana una playa de mil metros cuadrados de extensión apareció en el centro de Madrid: 230 toneladas de arena y cinco contenedores transformados en pequeñas piscinas para que los acalorados transeúntes se dieran un salvador remojón, por gracia y obra de Vodafone, Sony Ericsson y el patrocinio de la marca [...]]]></description>
			<content:encoded><![CDATA[<p>De la noche a la mañana una playa de mil metros cuadrados de extensión apareció en el centro de Madrid: 230 toneladas de arena y cinco contenedores transformados en pequeñas piscinas para que los acalorados transeúntes se dieran un salvador remojón, por gracia y obra de Vodafone, Sony Ericsson y el patrocinio de la marca de ropa El Niño. No es el sueño de algún <em>geek</em> con el cerebro derretido por el calor sino la forma que waskman ideó para el lanzamiento del teléfono móvil W350i de Sony Ericsson cuyas prestaciones se probaron <em>in situ. </em>Además, el conocido tenista Feliciano López participó en este atractivo y, por supuesto, refrescante evento, lo que le dio aún más notoriedad a la acción.</p>
<p>[See post to watch Flash video]
</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=944</wfw:commentRSS>
		</item>
		<item>
		<title>BlackBerry Storm</title>
		<link>http://www.waskman.com/index.php/?p=938</link>
		<comments>http://www.waskman.com/index.php/?p=938#comments</comments>
		<pubDate>Mon, 29 Jun 2009 15:49:30 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>Proyectos</category>
	<category>Clientes</category>
	<category>Vodafone</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=938</guid>
		<description><![CDATA[Con motivo del lanzamiento de la Blackberry Storm se realizó este proyecto, ex profeso para los escaparates de las tiendas más importantes de Vodafone en España, así como para estratégicos Muppies publicitarios en las ciudades más importantes del país. Consistió en un corpóreo táctil instalado en el interior de los escaparates que permitía a los [...]]]></description>
			<content:encoded><![CDATA[<p>Con motivo del lanzamiento de la Blackberry Storm se realizó este proyecto, ex profeso para los escaparates de las tiendas más importantes de Vodafone en España, así como para estratégicos Muppies publicitarios en las ciudades más importantes del país. Consistió en un corpóreo táctil instalado en el interior de los escaparates que permitía a los transeúntes interactuar con ellos desde el exterior. Del mismo modo esta instalación ubicada en muppies permitía a los usuarios conocer las innovadoras prestaciones de este modelo de teléfono de una manera real e interactiva.</p>
<p>[See post to watch Flash video]</p>
]]></content:encoded>
			<wfw:commentRSS>http://www.waskman.com/index.php/?feed=rss2&amp;p=938</wfw:commentRSS>
		</item>
		<item>
		<title>Tendency</title>
		<link>http://www.waskman.com/index.php/?p=936</link>
		<comments>http://www.waskman.com/index.php/?p=936#comments</comments>
		<pubDate>Mon, 22 Jun 2009 17:53:55 +0000</pubDate>
		<dc:creator>Dani</dc:creator>
		
	<category>News</category>
		<guid isPermaLink="false">http://www.waskman.com/index.php/?p=936</guid>
		<description><![CDATA[Bajo este nombre, la Bussines and Marketing School organiza una serie de cursos de verano cuyo fin, en esta ocasión, es el análisis de las últimas tendencias del marketing y la comunicación. En waskman algo se conoce de todo este mundo cambiante a la búsqueda de formas nuevas para relacionar mercados, público y productos. Por [...]]]></description>
			<content:encoded><![CDATA[<p>Bajo este nombre, la <a href="http://www.esic.es/executive_programa.asp?idP=2655">Bussines and Marketing School</a> organiza una serie de cursos de verano cuyo fin, en esta ocasión, es el análisis de las últimas tendencias del marketing y la comunicación. En waskman algo se conoce de todo este mundo cambiante a la búsqueda de formas nuevas para relacionar mercados, público y productos. Por ello participará en la exposición de conceptos y experiencias propias alrededor del <a href="http://en.wikipedia.org/wiki/Engagement_marketing">Engagement Marketing</a> o Marketing de Compromiso, el miércoles 1 de julio, de 18.30 a 20h en Madrid. El lugar donde tendrá lugar este evento está todavía por determinarse.</p>
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